Vision

JSB aspires to be a Centre of Excellence for the study of Management – aiming at transformational growth of students and faculties, resulting in the creation of ethical responsible innovative managers and entrepreneurs for the future.

Mission

Encourage Merit: To encourage merit and nurture talented leaders by maintaining a policy of scholarship based only on merit

Encourage Continuous Improvement : To foster and drive excellence through continuous improvement of programmes which will enthuse students to keep on raising the bar

Focus on outreach programmes: To actively participate in the development of our professional college and public communities through active engagement.

Maintain Steady Upward Rankings : Continue upward rise in reputation rankings as measured by key rating services

Foster innovation: To innovate and make an impact on emerging business in the Asian region by leveraging our existing expertise in the region.

A strong research focus: To practice experiential and research based learning through consulting project work and strengthen relations with both internal and external stake holders.